Visual data is processed 60,000 times faster than textual data

Visual data is processed 60,000 times faster than textual data by the human brain, and 46.1% of web users people say a website’s design is the top criterion
for determining the credibility of the company behind the website. So it pays to prioritise visual aesthetics, as well as the aesthetic semantics of a web page.

Source:
https://www.aestheticsemantics.com