This is the kind of UX data that researchers should be aware of. User attention used to be drawn largely to information and offers visible above the fold. However, with the development of the inner scroll bar and other comparable advancements, the dispute between scrolling and clicking has been settled.

Visitors generally prefer to skim through material rather than open new tabs for more information. This implies you have more real estate available to you than you had previously. As a result, things both above and below the fold have a significant impact on the overall impression your website produces.

Source: TIME