After landing on a homepage, 86% of users want to see information about products and services

62% are interested in contact information, and 52% are looking for the “about us” section. These are B2B UX statistics, and they show us what B2B buyers want from vendor websites, which is an important viewpoint for those operating within this niche.

Source:
https://komarketing.com/files/b2b-web-usability-report-2015.pdf