46% of online shoppers will leave a website if they can’t tell what a company does

The second most frequently cited annoying element is an absence of contact information – 46%, followed by animated ads – 42% and poor website navigation – 37%. Other grievances mentioned in this user experience survey include automatic audio and video, intrusive live chat, sliders, tiny text, and stock photos.

Source:
https://komarketing.com/files/b2b-web-usability-report-2015.pdf